Learn How To Start A Clothing Line Or A Fashion Business In 2022.

Learn How To Start A Clothing Line Or A Fashion Business In 2022.

This Article is for You if:

  • You want to Know Why & How To Start A Clothing Line or a Fashion Business in 2022.
  • You want to Know How to Attract the Right Dream Customers. Knowing deeply who your dream customers are, change absolutely everything!
  • You want to Learn How to Create a Clothing Line or Fashion Products or Fashion Services that your Customers will love.
  • You want to Learn to Grow & Scale Your Brand with A Business Plan.

But Before diving in, I want to introduce you my
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And Now let's Dive in:

I have created for you 5 Steps to Start a Clothing Line or a Fashion Business in 2022.

1. Why do you want to start a Fashion Business?

2. For Who do you want to start a Fashion Business?

3. Which kind of Problems are you solving, which needs are you satisfying or which benefits are you giving with your Offer?

4. Which Plans for your Fashion Business do you have?

5. Where and How are you going to sell your Fashion Products or Services?


Let's try to answer all these 5 Questions Together.


Step 1

Why Start a Fashion Business?

Do I Really Want to Start a Fashion Business?

These are 2 very important questions you should ask yourself before starting any kind of business in fashion.

Which is the main reason why do you want to start a Fashion Business?

  • Money
  • Being Your Own Boss
  • Freedom of Working and Creating Something You Love.
  • Other reasons..

Building a business in fashion could take years and years, sometimes more than 5 years to start to breakeven, so make sure to know exactly your why, because you will need to put lots of energy and efforts in it.

Be prepared to work many hours in it, without having time for anything else, especially at the beginning.

Your business is like your child, you need to take care of it 24h/7.

If you want to learn more about your WHY, please Listen to this Podcast Episode or Watch this Short Video below:

Step 2

For Who do you want to start a Fashion Business?

Who is your ideal client?

Knowing deeply who your dream customer is, changes everything!
I have tried that directly in my jewelry business and in my coaching/consultancy business and I know for sure that knowing your dream customer at a very deep level, is the best thing you can do, even before starting a business, a new project or also to grow faster your fashion business.

Never matter, if you are a product or a service based business in fashion, first of all, think for who you are creating a product or a service, so you can speak your dream customer’s language, you can start building a relationship with him or her and you will not waste your time in places real or virtual, where you won’t find her or him.

I’ve created 5 Easy Steps to attract your Dream Customer in your Fashion Business.

LISTEN TO MY PODCAST EPISODE >>

or Wacth this Short Video:

5 Easy Steps to attract your Dream Customer in your Fashion Business.

  • Visualize (also physically) your Target Customer.

    Is your dream customer a female or a male?

    How he or she is physically? Is she/he thin, fat, tall ,etc..? If you can, try to describe how he or she looks like.
    What’s her or his age?
    Which nationality? Where does she or he live? (try to be very specific, for example: she lives in a urban centre, like a big city or in a small town)

  • Think about your Target Customer’s lifestyle.

    What is her or his profession?

    Which income?
    Is she or he single, married? Kids?
    What does she or he like to do in spare time? Hobby?
    Which kind of books does she or he read?
    Which kind of magazine does she /he subscribe?
    Does she or he watch TV or listen to the Radio? Which show?
    Which kind of Music does she/he listen to?
    Does she or he go to the Cinema? Which kind of movies?
    Does she or he hang out in clubs, bars, ect?
    Does she or he like to Travel and where?
    What does she or he like to eat?

  • Describe your Target Customer’s Personal Style.

    Which kind of clothing/accessory brands does she/he like to wear?

    What do you think does she or he spend on a purchase of those brands?
    How much does she or he spend on fashion, monthly?
    What is her or his fear, challenge, frustration, problem?
    What is very important for her or him in life?
    What are her or his goals and priorities?
    What does she/he need right now in life?
    What makes she or he happy?
    Is she/he shopping online or in physical stores?

  • Describe where you can find your Target Customer Online.

    Which kind of Social Media is she or he using? ( Be very specific. For example: Which kind of Facebook Group does she/he hang out?)
    Who is she/he following on Social Media?
    Where does she/he get information when your dream customer is in search mode?
    Is she/he using first Google to find something easily online?
    What is her or his preferred form of communication? ( Text, tweet, phone-calls,
    email, facebook post, snapchat, whatsapp, ect…)
    What phrases and exact language does she/he use?
  • Think about how a day in your Target Customer’s Life look like.

    For example: what time does she/he get up in the morning? What time does she/he finish working?

More you are specific, deeper you know your dream customer and better results you will get.

Step 3

Which kind of Problems are you solving, which needs are you satisfying or which benefits are you giving with your Offer?

“How do you EARN the money in your Fashion Business?”

If you don’t understand how do you GET the money from, growing your Fashion Business will be always a challenge.
What I mean with that?
You must know very deep the way you earn the money in your Business.

AND the only way you can earn money is SOLVING A PROBLEM for your Dream Customers.

More PROBLEMS you are solving for your Dream Customers with your offer, more MONEY you’ll earn.

Does it make sense?
That’s why, you should really know very well what problems are you solving for your Dream Customers and which kind of solutions you can provide for them!
In this way, you are not selling anything but you are HELPING people with your offer that can give them benefits and satisfy their needs and secret desires!
  • Which problems are you solving with your Fashion Products or Services?

  • Which benefits are you offering to your Dream Customers?

  • What are your Dream Customers secret desires and needs?

Answering to these powerful questions above you’ll understand exactly how you can earn more MONEY !

To learn more Watch This Video below:

Step 4

Which Plans for your Fashion Business do you have?

Business Plan.

Do you really need one?

The answer is Yes my dear Fashionistas and there are more than one reason why you need one for your Fashion Business.

Actually, I’ve analyzed 5 reasons why you need a Business plan for your Fashion Business and you can read them below.

5 reasons why you need a Business plan for your Fashion Business:

  • A business plan helps you to make decisions in your Fashion Business.

    If you have not decided which kind of products you want to sell at what price points in your Fashion Business, it will help you to identify these vital and valuable information and the way to proceed.
  • A business plan can be a reality check and keep your Fashion Business healthy.

    Fashion entrepreneurs most of the time are creative people, so they have so many ideas, but they don’t know how to turn those ideas into a reality. In this way sometimes they loose their control of the reality and they only dream, without knowing if their ideas can be developed and can be turned in a real business.

    So, It can bolster the fashion entrepreneur’s chance of success before he or she invests time and money in a business that is likely to fail.

  • A business plan can give you new ideas for your Fashion Business.

    It is a flexible, growing and dynamic tool that can help you think creatively and come up with new solutions for some of your toughest Fashion Business challenges. It can help you to think different or outside the box for your Business in Fashion.
  • A business plan helps you to take actions.

    It helps you outline action items, next steps and future activities, you are creating a living, breathing document that not only outlines where you are and where you want to be, but also gives you the directions you need to get there. It’s your secret map to follow to know where you are going in your Fashion Business and which directions to take.
  • A business plan is a must-have tool if you need to approach a financial institution for a loan or to contact investors and business partners.

    Potential investors and supporters want to see the true potential of your business idea through a written document, numbers and hard facts about your Fashion Business.

To Learn More you can Listen to My Podcast Episode here:


Step 5

Where and How are you going to sell your Fashion Products or Services?

Are you going to sell Online, Offline or Both?

You should make money while you sleep.
I’m not joking but for small fashion businesses like us, I honestly think you should be able to make your fashion business working, even if you cannot work.
I’m going to explain you further, you should definitely create many different types of passive income, which means that your fashion company can go on without you.
For example:
You are fashion designer or a jewelry designer, you should create ebooks or online courses, teaching your audience what you are expert in.
If you are an Image Consultant, you can definitely create an online course about how to improve your audience wardrobe and image.

If you want to learn more, you can watch this video which explains very well how to create multiple sources of income for your fashion business:

Are you ready to Start Your Clothing Line or Fashion Business in 2022?

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